Focused creativity that transforms brands
40 Hearts is a multidisciplinary creative company.
Our work blends brand strategy, human experience, and AI, to shape brands that demand attention and stand the test of time.
We help business leaders sharpen their vision, craft compelling narratives, and create meaningful interactions—spanning positioning, storytelling, customer experience, digital presence, and beyond.
Our structure is intentional. 40 Hearts is built on a foundation of partnership—and friendship. We believe the best ideas don’t emerge from a formula—they come from curiosity, collaboration, and a commitment to pushing what’s possible. This belief is reflected in our work, where every project is led with heart and a drive to transform the future.
About
We are the start
Reggie Tidwell
An award-winning, multidisciplinary graphic designer and photographer. After 23 years of success running Curve Theory, a design and branding business, Reggie recently founded 40 Hearts with Tim and Joao. Reggie is considered a design leader in his industry. He created the multimedia class at Washington University as part of the Visual Communications curriculum.
A believer in community service, Reggie has served in many key Board roles in the community. Currently, he serves as the Professional Services Chair on the Art Coalition for Arts AVL. He is also the founding president of the Asheville chapter of the 111-year-old national, professional design association, AIGA. He currently serves on the organization’s National Board. Reggie has dedicated his career to helping small and large businesses and organizations effectively connect with their audiences.
Tim Scroggs
A strategist, branding expert, and web design innovator dedicated to transforming ideas into impactful realities. As a founding partner at 40 Hearts, Tim combines technical expertise with a deep understanding of human connection to guide brands through challenges and toward clarity, confidence, and growth.
Known as a "strategic sherpa," Tim excels at asking the right questions, uncovering the deeper "why," and fostering seamless collaboration with his clients. His process is anything but prescriptive; instead, he empowers teams to discover insights organically, creating tailored solutions that resonate deeply with audiences.
Whether crafting a visually stunning website or designing a brand strategy with long-term impact, Tim brings a unique mix of creativity, curiosity, and conviction to every project. His approach is marked by positivity, passion, and an unwavering commitment to helping clients see their brand—and its potential—through new eyes.
João Barbosa
A former educator, multidisciplinary designer, and conscious leader in the UX and CX. Known for his ability to cultivate strategic foresight across functions, he excels in crafting cohesive experiences that transcend screens. He firmly believes that technology is most meaningful when it meets users at their time of need and that the world could benefit from more signal and less noise.
Throughout his career, João has successfully led teams in creating multiple award-winning product experiences in the education technology sector. His professional journey has taken him from teaching high school students how to code to multiple executive positions as Head of UX andProduct Design at Illuminate Education and Work board, and most recently as Vice President of Customer Experience at Renaissance Learning. Joao is a lifelong learner whose passions lie in the intersection of design, education and technology.
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